Gabrielle Union is the latest celeb to join Alicia Keys' no-makeup movement

LOS ANGELES, Oct. 6 (UPI) -- Gabrielle Union has joined the host of other celebrities who've followed Alicia Keys' lead to appear sans-makeup.

Union posted a selfie and video to Snapchat on Tuesday saying, "No makeup, head wrap, hey Alicia Keys I see you!"

Keys made the decision to stop wearing makeup -- even on TV and red carpet appearances -- which has caused other celebs to jump on board.

Queen of the contour, Kim Kardashian, recently appeared barefaced at the Balenciaga fashion show in Paris, and her makeup artist Mario Dedivanovic approves.

"We've been so bombarded with heavy makeup on social media and YouTube, that people are just sick of it," he told Peoplestyle. "I think people are definitely going to start embracing a softer look."