David Beckham, Kevin Hart return for new H&M fashion campaign

By Wade Sheridan  |  Sept. 16, 2016 at 7:28 AM
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LAS VEGAS, Sept. 16 (UPI) -- David Beckham and Kevin Hart have reunited for a new H&M fall/winter fashion campaign that promotes the former soccer star's menswear line.

In a teaser released Thursday ahead of the campaign's full September 26 launch, the pair are seen taking a road trip to Las Vegas in hopes of greenlighting a musical in which Hart would portray Beckham entitled, "I, Beckham: The Musical."

The clip is a continuation of Hart and Beckham's H&M campaign from last year in which Hart was seen shadowing the footballer in order to play him in a biopic. The duo are seen sporting select all-black attire from the collection including knit sweaters and jackets.

"I loved shooting the first campaign with Kevin for H&M so much that we just had to do a sequel. This time we've pushed the story even further. I hope everyone likes it, we certainly enjoyed filming it," Beckham said in a statement.

"It's great to have the opportunity once more to show the world what everyone really knows, that I am the true inspiration for David Beckham's style. He copies everything from me," Hart added jokingly.

Fall and winter items from the line entitled Modern Essentials selected by David Beckham, will officially arrive in H&M stores starting Sept. 29.

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