Kylie Jenner bleaches her hair blonde; shares photos on Instagram

LOS ANGELES, Sept. 5 (UPI) -- Model and reality television personality Kylie Jenner is switching up her look ahead of New York Fashion Week.

She posted on social media Sunday several photos of her bleaching her dark hair blonde.

"Can you guess the color? #NYFW," she captioned one black and white image of herself with a salon smock around her neck and chest and her face transformed by a puppy filter.

A color photo she shared later showed her with light, blonde hair. She also has animated doggie ears and a snout in the picture.

People magazine noted Jenner frequently changes her hairstyle, but usually with wigs, not permanent color.