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Margaret Qualley, Spike Jonze team up for Kenzo perfume short film

By Sarah Mulé
Margaret Qualley attends the premiere of "The Nice Guys" at the TCL Chinese Theatre in Los Angeles on May 10, 2016. Qualley stars in Spike Jonze's new short film, "My Mutant Brain," for Kenzo World's newly released fragrance. File Photo by Jim Ruymen/UPI
1 of 3 | Margaret Qualley attends the premiere of "The Nice Guys" at the TCL Chinese Theatre in Los Angeles on May 10, 2016. Qualley stars in Spike Jonze's new short film, "My Mutant Brain," for Kenzo World's newly released fragrance. File Photo by Jim Ruymen/UPI | License Photo

LOS ANGELES, Aug. 30 (UPI) -- Actress Margaret Qualley and director Spike Jonze teamed up with fashion house Kenzo World on a short film called My Mutant Brain for Kenzo's new fragrance.

The film features Qualley, from The Nice Guys fame, rhythmically dancing through Los Angeles' Dorothy Chandler Pavilion to Sam Spiegel and Ape Drum's EDM track "Mutant Brain."

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The movie opens with a very bored Qualley excusing herself from a formal dinner and breaking out into over-exaggerated dance moves throughout the building.

Qualley's dance number was choreographed by Ryan Heffington, who also choreographed Maddie Ziegler in the video for Sia's "Chandelier."

Kenzo's debut scent was created by perfumer Francis Kurkdjian and comes in an eye-shaped bottle, reminiscent to other designs created by the label, and is a theme throughout Jonze's short film.

Kenzo's creative directors Humberto Leon and Carol Lim said, "The eye is both feminine and powerful at the same time."

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