NEW YORK, Aug. 25 (UPI) -- Jessica Alba, Honest Company co-founder, discounted the class-action suit filed against the company, saying her world-wide attention makes her "an easy target."
Alba told Today show host Savannah Guthrie that she maintains a day-to-day role in the company, which promotes "strict, honest standards" in their products.
Honest Company has recently come under fire as customers allege the sunscreen failed to prevent sunburn and another group saying the company falsely labeled its products as "natural."
"Obviously, we want our customers to have the best experience with our brand," Alba said when asked about the suits.
"But if an organization wants to bring awareness to their cause, I'm an easy target and our brand is an easy target obviously because I get different kind of attention than other brands would," she said. "It's just sort of what happens."
"When you look into any of it, it's baseless," Alba added. "There's no merit behind it."
Forbes valued Honest Company at $1.7 billion.
Alba made the appearance on Today to promote her new movie Mechanic: Resurrection with Jason Statham, which premieres Aug. 26.