SYDNEY, Aug. 21 (UPI) -- Australia's ModelCo says it has named Hailey Baldwin as its latest celebrity ambassador.
Actor Stephen Baldwin's 19-year-old daughter will release her own Hailey Baldwin for ModelCo color cosmetics product range, which she designed in collaboration with ModelCo chief executive officer and founder Shelley Barrett.
Hailey Baldwin is expected to be in Sydney in November to kick off the campaign for the high-end, limited-edition collection.
"The Hailey Baldwin for ModelCo range is all about my signature go-to beauty products. I have always loved the world of beauty and was thrilled to be given the chance to show my creativity by collaborating with a cult-cool brand like ModelCo. I feel that ModelCo has a modern, innovative approach to beauty and I love that my fans can now create my personal beauty style. My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas," said Baldwin in a statement Saturday.
"Hailey epitomizes raw beauty and has a look which is very edgy, modern and cool. I felt compelled to join forces and bring Hailey's fresh take on beauty to her many fans around the world. It was inspiring to work with her on this project and inject a renewed, contemporary feel to the ModelCo brand," Barrett added.