Metallica named new face of luxury menswear Brioni

SAN FRANCISCO, June 30 (UPI) -- Metallica has been named the new face of Brioni for the fashion brand's latest marketing campaign.

"We are beyond thrilled to have been invited to be the face of Italian luxury menswear powerhouse Brioni as they kick off their first creative campaign under the direction of newly appointed creative director, über cool style star Justin O'Shea," the band noted on their official website Wednesday.

The announcement came alongside a collection of black and white photos featuring all four members of Metallica, James Hetfield, Lars Ulrich, Kirk Hammett and Robert Trujillo, posing together and individually as they rock stylish suits and sunglasses.

In group shots, the heavy metal icons' positioning pays homage to the cover for Queen's "Bohemian Rhapsody." The image was shared on Brioni's official Instagram account.

The Metallica campaign will appear in billboards and kiosks in Paris New York and features a new gothic style interpretation of Brioni's first log used between 1955 and 1980 according to BOF.