SAN FRANCISCO, June 30 (UPI) -- Metallica has been named the new face of Brioni for the fashion brand's latest marketing campaign.
"We are beyond thrilled to have been invited to be the face of Italian luxury menswear powerhouse Brioni as they kick off their first creative campaign under the direction of newly appointed creative director, über cool style star Justin O'Shea," the band noted on their official website Wednesday.