TOMS RIVER, N.J., May 11 (UPI) -- Jon Bon Jovi has extended his charitable arm towards a second location for his "pay it forward" style restaurant, Soul Kitchen.
The Jersey-born rocker and his wife, Dorothea, opened the new location in Toms River, N.J. on Tuesday, offering quality, restaurant-style meals to both donors and those who are considered "food insecure."
"This location being even larger, we are going to have an even greater impact on the community of Toms River," Bon Jovi said at a press conference, according to Billboard.
"Our mission has always been to affect positive change and address the issues of hunger and homelessness. We are expanding our mission with a network of partners and resources to meet the need of the community of Toms River."
Frequenters of the community eatery can either earn free meals by volunteering for the restaurant for about an hour or pay for their meal -- the money for which goes towards a meal for someone else.
"When you come into this restaurant, there are no prices on our menu," Bon Jovi told CBS News. "So if you are in need, you participate. And that means bussing the table, washing a dish, working in our gardens."
The establishment is part of Bon Jovi's new B.E.A.T. Center -- a place where "families and individuals in need can access food, job training, and resources to end the cyclical causes of hunger in New Jersey," according to the Bon Jovi band's website. The center also acts as a FoodBank satellite location as well as a community resource center.