WASHINGTON, March 31 (UPI) -- Beyonce is the star of a promotional clip announcing the launch of her new activewear brand, Ivy Park.
The "Formation" singer and Ivy Park co-founder revealed the new line Thursday, showing off pieces including a leotard, headbands and a variety exercise outfits.
The brand will be available in TopShop, Nordstrom and Zalando starting April 14, the company's website said. It will also be available on Hudson Bay in North America, Net-A-Porter in the United Kingdom and Zalora in Asia.
The brand is described as one which merges "fashion-led design with technical innovation. Creating a new kind of performance wear: Modern essentials for both on and off the field."