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Beyonce announces women's activewear line, Ivy Park

By Marilyn Malara
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Beyonce arrives on the red carpet at the Costume Institute Benefit at The Metropolitan Museum of Art on May 4, 2015. File Photo by John Angelillo/UPI | <a href="/News_Photos/lp/79e56cf393887e9e5d7ed9c3036b044f/" target="_blank">License Photo</a>
Beyonce arrives on the red carpet at the Costume Institute Benefit at The Metropolitan Museum of Art on May 4, 2015. File Photo by John Angelillo/UPI | License Photo

WASHINGTON, March 31 (UPI) -- Beyonce is the star of a promotional clip announcing the launch of her new activewear brand, Ivy Park.

The "Formation" singer and Ivy Park co-founder revealed the new line Thursday, showing off pieces including a leotard, headbands and a variety exercise outfits.

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The brand will be available in TopShop, Nordstrom and Zalando starting April 14, the company's website said. It will also be available on Hudson Bay in North America, Net-A-Porter in the United Kingdom and Zalora in Asia.

The brand is described as one which merges "fashion-led design with technical innovation. Creating a new kind of performance wear: Modern essentials for both on and off the field."

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