Caitlyn Jenner named new face of H&M's sports campaign

By Wade Sheridan  |  March 11, 2016 at 8:42 AM
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LOS ANGELES, March 11 (UPI) -- Caitlyn Jenner has been named the new face and model of H&M's upcoming sports campaign, the reality star announced on Twitter.

"Backstage with @hm! So proud to be part of their inspiring #HMSport campaign. #MoreIsComing #StayTuned," Jenner tweeted teasing fans Thursday, alongside a behind the scenes photo of the 66-year-old posing for the fashion retailer.

The image features Jenner sporting all black workout attire as she sits neatly atop a gym bench surrounded by weights.

The announcement comes weeks after Jenner partnered with MAC Cosmetics to release a new lipstick entitled Finally Free using her likeness.

"I'm finally free to announce my partnership with @MACcosmetics!" Jenner wrote on Instagram in February alongside a photo of herself posing for MAC wearing a stunning gold dress.

"All sales of our lipstick shade, Finally Free, go toward improving transgender communities. Look for it in April!" she continued.

When not modeling, Jenner has continued her E! Network reality series, I Am Cait, which entered into its second season Sunday.

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