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Caitlyn Jenner named new face of H&M's sports campaign

By
Wade Sheridan
Caitlyn Jenner, seen here attending the 2016 Vanity Fair Oscar Party on February 28, 2016, has been named as the new face and model of H&M's sports campaign. File Photo by David Silpa/UPI
Caitlyn Jenner, seen here attending the 2016 Vanity Fair Oscar Party on February 28, 2016, has been named as the new face and model of H&M's sports campaign. File Photo by David Silpa/UPI | License Photo

LOS ANGELES, March 11 (UPI) -- Caitlyn Jenner has been named the new face and model of H&M's upcoming sports campaign, the reality star announced on Twitter.

"Backstage with @hm! So proud to be part of their inspiring #HMSport campaign. #MoreIsComing #StayTuned," Jenner tweeted teasing fans Thursday, alongside a behind the scenes photo of the 66-year-old posing for the fashion retailer.

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The image features Jenner sporting all black workout attire as she sits neatly atop a gym bench surrounded by weights.

The announcement comes weeks after Jenner partnered with MAC Cosmetics to release a new lipstick entitled Finally Free using her likeness.

"I'm finally free to announce my partnership with @MACcosmetics!" Jenner wrote on Instagram in February alongside a photo of herself posing for MAC wearing a stunning gold dress.

"All sales of our lipstick shade, Finally Free, go toward improving transgender communities. Look for it in April!" she continued.

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When not modeling, Jenner has continued her E! Network reality series, I Am Cait, which entered into its second season Sunday.

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