MONTERREY, Mexico, March 9 (UPI) -- Jonathan Goldsmith, the actor behind Dos Equis' "Most Interesting Man in the World," starred in his final commercial as the character Wednesday as the company looks for a new spokesperson.
Released onto their official Youtube page, the final ad features Goldsmith walking a red carpet filled with friends he's made from around the world as he marches into a spaceship ready to take a one way trip to Mars.
"His only regret, is not knowing what regret feels like," the narrator says of the popular commercial character who is always able to achieve the impossible. "Stay thirsty my friends," Goldsmith says one final time over the spaceships radio.
Dos Equis began the campaign with Goldsmith in 2007. "The Most Interesting Man in the World" was a huge success for the Mexican brewing company which saw its business nearly triple with a 34.8% increase in shipments since being introduced, according to USA Today.
Dos Equis will continue to use the character and plans on introducing a new actor in the role later this year. "From superheroes to superspies, our fans are accustomed to and enjoy different takes on the same character. We know 'The Most Interesting Man in the World' will continue to endure and grow, as the character's story is bigger than one individual," said Andrew Katz, vice president of marketing for Dos Equis to The Hollywood Reporter.
"Stay Thirsty isn't just a tagline – it's a mindset Dos Equis embraces daily to connect with our consumer and inspire everything we do," he continued.