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NEW YORK, March 2 (UPI) -- Model and actress Ruby Rose is cosmetics brand Urban Decay's latest spokesperson as the company's "most addictive new vice." Rose's new gig was cemented with a billboard in New York, which the Orange Is The New Black actress shared on Instagram Wednesday.
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"Always wanted a billboard in NY!!" the celebrity DJ, radio host, model, actress and advocate wrote. "Thanks for making my dream come true @urbandecaycosmetics... People are going to freak out when they see what we have coming!!"
A release from the company early Wednesday simply read "Ruby Rose. Urban Decay. Obviously," which is further explained in another statement to the press.
"Urban Decay believes in supporting individuality and personal self-expression -- two values I hold very dear -- because everyone deserves the freedom to explore their personality and discover their true selves," Rose said.
The move comes soon after Rose partnered with Ralph Lauren for the label's Denim & Supply campaign alongside model Hailey Baldwin. Urban Decay most recently partnered with singer Gwen Stefani.
