LOS ANGELES, Feb. 8 (UPI) -- It looks like Steve Harvey is apologizing for another mistake.
The comedian and talk show host was featured in the latest T-Mobile commercial where he parodies a Verzion Wireless ad.
In it Harvey makes fun of the epic (and embarrassing) moment when he announced the wrong winner for the Miss Universe pageant last December.
"I will take responsibility for this," Harvey said during the 2015 pageant. "It was my mistake. It was on the card."
The new ad aired during Sunday's Super Bowl and quickly became a fan favorite.
"Whoa. Listen, folks. I have to apologize. Again," Harvey says rolling his eyes as he barges onto the commercial's set.
"It says right here on the card: T-Mobile doubled their LTE coverage in the last year."
"I'm not taking the responsibility on this one!" he continues. "Verizon got it wrong! Yes! Not me!"