LOS ANGELES, Jan. 14 (UPI) -- Gwyneth Paltrow launched an organic makeup line in collaboration with Juice Beauty this week.
The 43-year-old actress and Juice Beauty creative director for makeup teamed with the skin care company on its Phyto-Pigment Color collection, which includes 78 face, eye and lip products.
"When we were introduced to Juice Beauty, we were amazed at the efficacy of their products, which contain certified organic ingredients and we are thrilled to be partnering with them in both makeup and skin care," the star said in a statement.
"Karen [Behnke], who's the founder of Juice, is an incredibly authentic, hard-working mother and entrepreneur and we both had strong feelings about having incredibly high-performing, beautiful makeup that was also nontoxic," she told Yahoo! Beauty.
The new products are made of organic ingredients, including berries, flowers, fruits and vegetables, and range in price from $20 to $48. Paltrow, who has two children with ex-husband Chris Martin -- 11-year-old Apple and 9-year-old Moses -- said her daughter "loves" to experiment with makeup.
"I just hope that my daughter always feels beautiful," she said. "And I think that absolutely comes from the way you regard yourself and hold yourself. I think there's so many women who might not be classically beautiful but who just are so beautiful -- they're so alluring because you can just tell they're so into themselves, you know, in a good way. So I hope she has that quality."
Paltrow, who launched her lifestyle publication Goop in 2008, last appeared in Mortdecai with Johnny Depp. She will next appear in 33 dias with Antonio Banderas and is also slated for the TV movie One Hit Wonders by Glee co-creator Ryan Murphy.