WASHINGTON, Sept. 25 (UPI) -- The sophomore season of Fox's Empire prompted a tidal wave of social media activity gaining the top spot as the most tweeted-about hourlong scripted TV show to date.
The drama dominated Twitter with 1.3 million tweets sent as the premiere, called "The Devils Are Here," aired Sept. 23. According to data released Friday collected by Nielsen Social, about 297,000 netizens tweeted to about 4,697,000 others about the opening episode. Those tweets combined were seen by over 63 million Twitter users.
The first episode of the newest season of Empire followed the Lyons as they networked for influence and power while the company's patriarch, Lucious Lyon, spent his time in jail. Comedian Chris Rock guest starred in Wednesday's episode as a longtime acquaintance.
The premiere of Fox's Empire reportedly broke all fall broadcast season-premiere records but did not surpass the numbers raked during the same show's first season finale in March. The series drew 16 million viewers for its premiere last week, its season one finale, however, caught the attention of 16.7 million.