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WASHINGTON, Aug. 13 (UPI) -- Lucasfilm announced Thursday its collaborative marketing partnership with eight companies ahead of Star Wars: The Force Awakens. The studio says Covergirl & Max Factor, Duracell, FCA US, General Mills, HP, Subway and Verizon will all work on separate marketing campaigns to push the upcoming Disney film.
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"We are thrilled to be working with such a stellar roster of promotional partners, Lucasfilm general manager Lynwen Brennan said. "The Star Wars brand has endured over the years, across generational audiences because it connects with people in a very special way."
The Star Wars franchise first launched in 1977 after George Lucas and 20th Century Fox released the first film, Star Wars Episode IV: A New Hope. Two sequels -- The Empire Strikes Back and Return of the Jedi -- followed.
A prequel trilogy comprised of The Phantom Menace, Attack of the Clones and Revenge of the Sith, were released in 1999, 2002, and 2005 respectively.
The Force Awakens will be the franchise's seventh installment.
"Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience Star Wars: The Force Awakens," Brennan said.
The seventh Star Wars film, directed by J.J. Abrams, hits theaters Dec. 8.
