Bella Thorne is the new face of the Miss Me denim brand

By Karen Butler  |  July 15, 2015 at 10:52 AM
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LOS ANGELES, July 15 (UPI) -- Bella Thorne has been named the new face of Miss Me and will star in the American denim brand's fall/winter 2015 "Let Yourself Shine" campaign.

This will be the first celebrity endorsement partnership since the company's launch in 2001.

"Bella modeled for our children's line, Miss Me Girls, about six years ago. It's great to be working with her again after we've watched her grow through many successful projects and into the young woman she is today," Sarah Brown, marketing and public relations manager for Miss Me, said in a statement. "She's a confident young woman who is truly unafraid to be herself and always stands out in a crowd, which makes her the perfect fit for our new installment of the 'Let Yourself Shine' campaign."

"What I love about Miss Me Jeans is definitely the wash. People don't know this, but it's very important. It needs to be in the right places and for me, this is in the right place," Bella said.

Thorne, 17, has acted in the TV series My Own Worst Enemy, Big Love and Shake It Up. Her film credits include Blended, The Duff and Perfect High.

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