LOS ANGELES, July 1 (UPI) -- The video for Kendrick Lamar's most recent single, "Alright" from his To Pimp a Butterfly follows the 28-year-old rapper as he floats through L.A.'s city streets unable -- or unwilling -- to touch the ground.
The video, shot entirely in black and white and directed by Colin Tilley and The Little Homies, made its debut Tuesday. In less than 24 hours, the production gained over 500,000 views on YouTube.