Lush's new Gay is OK soap bars are raising money for grassroots LGBTQ rights groups all over the world. Photo by Lush Cosmetics/
Facebook
WASHINGTON, June 26 (UPI) -- Lush stores all over the world have started selling bold golden bars of soap with the words "#GayIsOK" carved into them to raise money for LBGTQ organizations.
The all-natural cosmetics company has partnered with All Out in a campaign to help support human rights efforts in 76 countries where homosexuality is a crime. All Out's goal is to reach 10 million people with the campaign, thus raising awareness of the oppressive laws and helping those organizations gathered to fight them.
What Lush is calling its "Love Soap" is a glittering cinnamon, ylang ylang and coconut oil bar soap sold for $5.95 online and in stores. All of the proceeds from selling the new product will go to Lush's Love Fund, which will then be distributed to groups around the world.
"The Love Fund panel will have two Lush representatives sitting with members of All Out and three other panel members from LGBTQ groups with a global knowledge base," the fund's web page explains. "The panel will review all Love Fund applications and make decisions on how to allocate the funds. All Out will receive funds for their work supporting LGBTQ people worldwide."
In order to take part in the campaign, Lush is asking purchasers of Love Soap to take a selfie with its bar using the hashtag #gayisok on social media websites.
Thousands of netizens have already taken part in the campaign, posting photos endorsing the movement and encouraging others to do the same.
In 76 countries our ❤️ is illegal and In 10 counties it could cost us our lives, We are showing support for LGBT people...
Posted by David Cross on Thursday, June 25, 2015
