LOS ANGELES, March 28 (UPI) -- Country music icon and marijuana enthusiast Willie Nelson is to be the face of the new Willie's Reserve line of weed and related paraphernalia.
Michael Bowman, a spokesman for the fledgling company, recently talked to the Daily Beast about the products.
"Willie has spent a lifetime in support of cannabis, both the industrial hemp side and the marijuana side," Bowman said of the 81-year-old singer.
"He wants it to be something that's reflective of his passion. Ultimately, it's his. But it was developed by his family, and their focus on environmental and social issues, and in particular this crazy war on drugs, and trying to be a bright light amongst this trail as we're trying to extract ourselves from the goo of prohibition," Bowman explained. "Really he wants it, at the end of the day, to envelop what his personal morals and convictions are. So, from the store itself to how they'll work with suppliers and how things are operated, it's going to be very reflective of Willie's life."