Kendall Jenner stars in first video ad for Estee Lauder

NEW YORK, Jan. 21 (UPI) -- Kendall Jenner stars in her first video ad for Estée Lauder.

The 19-year-old model promotes Little Black Primer top coat for eyelashes in a black and white commercial spot for the brand. Jenner was named the new face of the cosmetics company in November 2014.

"I've always been really into eyelashes, so this is a fun product for me," she said in a statement. "While I usually love a lot of mascara, sometimes I don't want to wear too much makeup... It's cool that you can use it just for tinting and it doesn't look like you have too much makeup on."

Jenner and her family currently star on E! reality series Keeping Up with Kardashians. The burgeoning model made her major runway debut for Marc Jacobs at New York Fashion Week in February 2014, and has since walked for such brands as Dolce & Gabbana and Chanel.