Dec. 11, 2014 / 10:20 AM

Olivia Wilde named the face of H&M Conscious Exclusive

"Sustainability is one of my biggest passions," the actress said of the environmentally conscious clothing line.

Olivia Wilde is also the face of Revlon cosmetics. UPI/John Angelillo | License Photo

NEW YORK, Dec. 11 (UPI) -- Olivia Wilde is the new face of H&M Conscious Exclusive.

The 30-year-old actress joins Gisele Bündchen, David Beckham and Lady Gaga as a spokesmodel for the brand. Wilde previously collaborated with H&M and DoSomething.org on clothing recycling campaign Comeback Clothes.

H&M launched the Conscious collection in 2011, and will debut Conscious Exclusive in April 2015. The new line will feature clothing with African and Asian influences, all made of sustainable materials such as organic cotton and linen.

Olivia Wilde lands a high-profile new fashion campaign http://t.co/OFqcF3fMRc pic.twitter.com/sC5P64d9tr
— Harper's Bazaar UK (@BazaarUK) December 11, 2014

Wilde came to fame as Alex Kelly on The O.C., and subsequently starred as Dr. Remy "Thirteen" Hadley on House. She appeared in such films as Alpha Dog, Tron: Legacy and Her, and is scheduled for Meadowland with Mad Men actress Elisabeth Moss.