CUPERTINO, Calif., Sept. 12 (UPI) -- The iconic band U2 may have given 500 million iTunes users their latest album Songs of Innocence for free, but it reportedly cost Apple big.
To release the band's album for free to iTunes users, Apple paid the band and Universal an unspecified fee as a blanket loyalty. The company also committed to a marketing campaign for U2 worth up to $100 million.
That deal will also include a worldwide television campaign. The first piece was a commercial shown during the release for the iPhone 6 and iWatch on Tuesday.
Songs of Innocence will remain free on iTunes until Oct. 14. After that Universal will start selling the album in stores and make it available through other streaming services like Spotify.