Khloe Kardashian promotes new Kardashian collection on Instagram

LOS ANGELES, Aug. 11 (UPI) -- Khloe Kardashian took to Instagram Friday to promote her and her sisters' clothing brand for Sears, Kardashian Kollection, with a snapshot of her backside.

The 28-year-old reality star posed with her back to the camera in a Kardashian Kollection black jacket marked with her last name and the number "03" for the image.

"Represent #KKollection," Kardashian captioned the photo along with a link to the jacket.

Before and after sharing the viral picture, the youngest of the Kardashian sisters posted a couple of loving messages for her siblings on the image sharing site. Earlier on Friday she shared a sweet message for her brother Rob, telling him that she'll never "let [him] carry more than [he] can hold," and on Sunday she posted a fun collage of photos with sister Kylie Jenner congratulating her on her 17th birthday.