Katie Holmes replaced by Kate Upton as face of Bobbi Brown

NEW YORK, June 27 (UPI) -- Kate Upton has officially replaced Katie Holmes as the celebrity spokesperson for Bobbi Brown cosmetics.

The 22-year-old model stars in the brand's new ads for its late summer campaign.

Kate Upton for Bobbi Brown.

The professional makeup artist and Upton first unveiled their upcoming joint project during an appearance on Good Morning America in March.

"Excited to work w @KateUpton as new face of @BobbiBrown," Brown tweeted at the time. "She's beautiful, confident & creates her own rules."

In addition to being the face of the cosmetics brand, Upton is also a spokesperson for Express and Sam Edelman.