OK Go unveils another elaborate music video: 'The Writing's On the Wall'

LOS ANGELES, June 17 (UPI) -- The men behind OK Go are known for releasing music videos that make a statement. "Here It Goes Again" featured a mind-boggling one-cut treadmill dance, while "This Too Shall Pass" had a Rube Goldberg machine.

The band's latest effort, "The Writing's On the Wall," is another one-take affair, a series of optical illusions inspired by artists like Felice Varini and Dan Tobin-Smith.

Frontman Damian Kulash told Rolling Stone that the band's video gimmicks can occasionally overshadow the band's music, but he said they're okay with that.

"Getting people to not overlook or discount the music can be a challenge," he said. "When the treadmill video broke we suddenly were a much bigger band than we were the month before, but we also knew that now people were gonna see us as a kind of a one-hit stunt band."

"We could go in two directions: We could either try to out-cool it -- try to out-run it like Radiohead did with 'Creep' -- or just embrace it and go, OK, what really worked here," he added.