Kate Upton is the new face of Bobbi Brown cosmetics

Kate Upton has become the face of yet another powerful franchise, Bobbi Brown cosmetics.

The 21-year-old model and the professional makeup artist revealed the news Friday in a clip that played during Good Morning America.

"Everything is about the inner beauty," Upton says regarding cosmetic products. "Bobbi possesses that in her brand."

Brown later reiterated the news in a tweet.

Upton's partnership with the cosmetic line comes a week after she became the new spokesperson for Express. The Sports Illustrated cover girl is also the face of Sam Edelman's digital and print advertising campaign.

[E! News]