LONDON, Jan. 2 (UPI) -- Punk rock icon Iggy Pop has signed on to star in an advertising campaign for swiftcover.com, the British insurance company announced Friday.
Set to go public Sunday, the new "Get a Life" TV, radio, outdoor and digital advertising campaign features Iggy Pop highlighting the "time-saving, hassle-free service provided by the wholly online insurance company," swiftcover.com said in a news release.