LOS ANGELES, Jan. 21 (UPI) -- The $41 million "Cloverfield" posted at the box office in its first three days in U.S. theaters wasn't just a monster number, it was a January record.
"Cloverfield" also set an opening weekend record for the Martin Luther King Jr. holiday weekend.
"I think this movie defines what we want to do at Paramount," the studio's vice chairman, Rob Moore, said in a statement. "It is a movie that took a big creative risk. We really wanted to be in business with J.J. and his team, who came up with a really creative execution. And the marketing and distribution team were able to execute a great campaign."