DeVito introduces own limoncello brand

Sept. 6, 2007 at 1:55 PM
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NEW YORK, Sept. 6 (UPI) -- Actor Danny DeVito is turning an embarrassing incident on U.S. television into a sweet new business venture.

DeVito made headlines last winter when he appeared inebriated and disheveled on the TV talk show "The View" after a night of drinking limoncellos with George Clooney.

Although he said he was exhausted but not drunk when he appeared on the show, he seems happy to embrace the unexpected career surge it caused, even going so far as to introduce his own personal label of limoncello liqueur -- "Danny DeVito's Premium Limoncello" from Harbrew Imports, Ltd.

"When I was a kid, I sold the best lemonade you ever tasted for a nickel a glass. Now I'm offering the best limoncello you ever tasted. I never thought it would come this far," DeVito said in a statement.

The limoncello is packaged in a tall, curvy black bottle with a unique scratch and sniff lemon label.

Retailing for $23.99, the liqueur will be available in stores this fall.

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