NEW YORK, Aug. 2 (UPI) -- The National Football League is going deep in the film business on its first play, a biography of Green Bay Packers' legendary coach Vince Lombardi.
The NFL will produce "Lombardi" with Andrew Hauptman's Andell Entertainment and Chris Olsen, Variety reported Thursday. Financing for "Lombardi" hasn't been finalized and it was not known whether the NFL would contribute financially.
Hauptman said the NFL's involvement opens up access to sites such as Packers' Lambeau Field in Green Bay, Wis., provides marketing muscle to promote the feature and makes available historical footage.
"Having the NFL as a producer gives this project authenticity," he added.
The film focuses on Lombardi during the week leading up to the 1967 NFL championship "Ice Bowl" game between the Packers and Dallas Cowboys. Lombardi left the Packers after the team won the game and the Super Bowl two weeks later. He died at age 57 in 1970.
"He had an enormous effect on everyone who met him -- at a time when the country was craving leadership," Hauptman told Variety.