Not many movie ads on Super Bowl Sunday

Jan. 30, 2007 at 3:38 PM
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MIAMI, Jan. 30 (UPI) -- Super Bowl XLI fans will see only two ads for movies during Sunday's Chicago Bears-Indianapolis Colts clash in Miami.

Lionsgate scheduled time to advertise the Terrence Howard-Bernie Mac film "Pride," about an inner-city teacher who turns troubled kids into champion swimmers. The movie has a March 23 release date.

Disney will advertise "Wild Hogs," a comedy starring John Travolta, Tim Allen and Martin Lawrence that premieres on March 2.

During the six-hour Super Bowl pre-game show, Paramount will promote the new Eddie Murphy comedy "Norbit." Sony also will use a pre-game spot to promote "Ghost Rider," starring Nicholas Cage Both movies are slated for launches in February.

Other major studios -- Universal, Sony and Warner Bros. -- said they prefer to spend their advertising dollars on hit primetime television programming, such as "Grey's Anatomy" or " Heroes," Variety said.

Consumer product companies such as Procter & Gamble and Unilever are also reported to be cutting back in their Super Bowl advertising, company officials said, because they believe they get a better value in other environments.

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