LOS ANGELES, Jan. 1 (UPI) -- The Walt Disney Co. plans to announce the overhaul of its Disney.com Web site, with a sleeker design and more interactive features, in Las Vegas.
The company is expected to formally launch the new site next week at the Consumer Electronics Show, The New York Times reported Monday.
The Times said that while Disney gets consistently high traffic volume, the design of the site itself is considered hard to navigate and "amateurish."
The redesign was a high priority for CEO Robert Iger, but was not without a dose of corporate intrigue, the Times said.
The newspaper said Disney's separate divisions bridled at attempts to place Internet operations under a central control, and Iger has indeed granted the diverse units greater control.
At the same time, the corporation's Internet Group will continue to develop Web projects and maintain "technical standards" for the individual Web sites.