SAN FRANCISCO, Nov. 10 (UPI) -- In an effort to promote its new redesigned Sebring model, U.S. auto manufacturer Chrysler is offering a series of podcasts celebrating various musical greats.
The automaker recently began a series of its Chrysler Music Legends monthly podcasts, celebrating musical icons while promoting the company's newest car model, said a news release from Rock River Music.
Rock River Communications of San Francisco is producing the musical series for Chrysler.
"The Chrysler brand is proud to be at the forefront of the new podcasting medium with the Chrysler Music Legends monthly podcasts," said Chrysler spokesman Eric Andrew.
While the first installment in the 12-part series focused on singer Johnny Cash, future portions of the marketing campaign will feature Nina Simone, Miles Davis and Gloria Estefan.
The podcasts are being made available on Chrysler's Web site and through Internet music browsers that use radio service software such as iTunes.
