TBS settles with Yogi over 'Sex' ads

Sept. 19, 2005 at 4:03 PM
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NEW YORK, Sept. 19 (UPI) -- New York baseball legend Yogi Berra has reportedly reached a settlement in his $10 million lawsuit against the cable TBS network.

Berra filed suit in January against Turner Broadcasting for using his name without permission in 2004 ads for its launch of the sanitized version of HBO's hit "Sex and the City," ESPN.com reported.

Berra's lawyer Louis Smoley told ESPN.com the dispute was settled in mediation and his client received a "substantial" payout.

The Yankee Hall of Famer sued over "Sex and the City" ads on New York's buses and subways that asked the definition of "Yogasm."

The multiple choice answers were: (a) a type of yo-yo; (b) sex with Yogi Berra; or (c) what Samantha has with a guy from yoga class.

In court papers, Berra, 80, said he was offended by the sexual nature of the ad since he is "a deeply religious man who has maintained and continues to maintain a moral lifestyle."

The correct answer to the quiz, by the way, was c.

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