MIAMI, Aug. 24 (UPI) -- Sean "Diddy" Combs and Emilio Estefan have announced a new Miami-based project to develop Latino talent for the music, TV and film industries.
"The Latino market in the U.S. is such a beautiful, diverse and powerful market and I am blessed to have a partner like Emilio," Diddy said in a statement announcing the creation of Bad Boy Latino.
"He is an amazing example of how creativity, combined with hard work and a belief in one's self, can spark an entire cultural movement," Diddy said. "That's what he represents, and it is my hope that together, we can create a new cultural movement that unites these audiences."
The duo will recruit, produce and market an artist roster for Bad Boy Latino and develop content for television and other media outlets, MTV.com reported.
