LOS ANGELES, Nov. 5 (UPI) -- An entertainment industry group is developing standards for the loudness of commercials and previews in movie theaters, The Hollywood Reporter said Friday.
The paper said the Cinema Advertising Council is putting together its first set of sound standards to regulate the volume on commercials, coming attractions and other items that run prior to movie screenings. Executive director Bob Martin said CAC -- which works on consumer research issues for the cinema industry -- will deliver its recommendations by the end of the year.
The move to turn down the volume on ads and coming attractions got a boost from Oscar-winning director Steven Soderbergh, who spoke last month at a meeting of the Trailer Audio Standards Associations. The group is made up of volunteers from the studios, and works to maintain loudness standards for movie theaters.
Citing sources, The Reporter said Soderbergh complained about the volume on trailers for coming attractions. The loudness standard for trailers is 85 decibels, and moviegoers frequently ask management to turn it down -- but the volume doesn't always get turned back up for the feature attraction.