LONDON, May 14 (UPI) -- The Wonderbra, which transformed ladies lingerie when it was introduced in Britain, is celebrating its 10th birthday with a TV special.
"Bra Unpadded," airing Sunday on Britain's Sky One, will tell the story of how the Wonderbra revolutionized undergarments and turned the bra industry into a $1 billion industry, Sky News reported Friday.
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The Wonderbra also made famous a number of models who posed in the uplifting underwear, including Adriana Karembeu, Sophie Anderton and Rod Stewart's wife, Penny Lancaster, and his ex-wife, Rachel Hunter.
The ad campaigns have caused a few double takes themselves, especially Eva Herzigova's "Hello Boys" poster and those with models Brenda Shad and Kate Groombridge, Sky News said.
