Survey: More people watch morning news

April 20, 2004 at 3:17 PM
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MUNCIE, Ind., April 20 (UPI) -- A U.S. survey has found more people tune in to the morning television news than at any other time, indicating a change in news watching habits.

Researchers from Ball State University in Muncie, Ind., learned in a study of 101 people adults watch more news from 6 a.m. to 10 a.m. than at other times of the day.

"These findings suggest a major shift from just a few decades ago when the evening news programs drew the majority of viewers," said Robert Papper, co-author of the survey.

"I think early morning news is more popular because people have more time to watch it," Papper said. "They get up, flip on the television and get ready for work. Because Americans are working and commuting more than ever, they are getting home later. They may not be home for the early news because of work or family obligations."

Papper and the other co-authors presented their findings Tuesday at the Radio Television News Directors Association and National Association of Broadcasters conference in Las Vegas, Nev.

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