Professor: Media love sex scandals

Aug. 8, 2003 at 3:25 PM
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MUNCIE, Ind., Aug. 8 (UPI) -- A professor of public relations at Ball State University in Indiana says reporters love a sex scandal, like the one in which Kobe Bryant is currently involved.

Melvin Sharpe said it is nearly a tradition for television cameras to start arriving early at the courthouse where a high-profile media star is going to be on trial.

Bryant, the Los Angeles Lakers star player, is accused of assaulting a 19-year-old woman at a Colorado mountain resort June 30. Bryant maintains the sex was consensual and says he is guilty only of adultery. He is free on $25,000 bond.

Sharpe said the public's high interest in such cases fuels the media frenzy.

"We do know, of course, that recent research shows that sex sells better than anything else in advertising, which indicates that it is also one of the strongest appeals for readership of news," he said. "The public has always been interested in high profile cases. There were similar media frenzies with movie stars in the past, such as with Errol Flynn and Ingrid Bergman."

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