SAN JOSE, Calif., Nov. 29 (UPI) -- Monday was the biggest Cyber Monday ever, on track for $3.39 billion spent in online shopping, Adobe Systems Inc. reported. {link: The increase: "http://news.adobe.com/press-release/marketing-cloud/media-alert-adobe-data-shows-cyber-monday-largest-online-sales-day" target="_blank"}, larger than predicted, was 10.2 percent above recorded sales on the Monday after Thanksgiving in 2015; the total dollar figure for Cyber Monday sales narrowly beat the largest single online sales day, 2016's Black Friday, the day after Thanksgiving, which saw $3.34 billion in sales. The holiday shopping season thus far, Nov. 1-28, has generated over $1 billion in online sales on 27 of its 28 days, Adobe said Monday.
The five highest-selling toys on Cyber Monday were Lego sets, Shopkins, Nerf, Barbie and Little Live Pets; the five best-selling electronic products were Sony PlayStation 4, Microsoft Xbox, Samsung 4K TVs, Apple iPads and Amazon Fire.
An Adobe statement said purchases from mobile devices, identified as smartphones and tablets, accounted for 53 percent of visits to retail websites on Cyber Monday, accounting for 25 percent of all online sales.
Adobe's Cyber Monday report is based on aggregated data from 23 billion visits to retail websites. The company measures 80 percent of all online transactions from the top 100 U.S. retailers and uses a predictive model powered by Adobe Sensei predictive software to calculate the sales made and dollars spent per hour.
