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Pandora begins $5 monthly subscription service

By
Andrew V. Pestano
Pandora on Thursday kicked off the $5 monthly Pandora Plus service, which allows users to listen to Pandora's radio station with the ability to skip and replay more songs. An offline mode is also offered. File Photo by Martin Allinger/Shutterstock
Pandora on Thursday kicked off the $5 monthly Pandora Plus service, which allows users to listen to Pandora's radio station with the ability to skip and replay more songs. An offline mode is also offered. File Photo by Martin Allinger/Shutterstock

OAKLAND, Calif., Sept. 15 (UPI) -- Pandora Media Inc. on Thursday announced the launch of the Pandora Plus ad-free radio monthly subscription service that will allow users to skip and replay more songs.

The Pandora Plus service costs $5 a month and in addition to more song replays and skips, it will allow listeners to continue using Pandora through an offline mode.

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"Our new predictive offline mode automatically detects when you lose signal and switches to one of your top stations that Pandora knows you love. No effort required. It just keeps playing," Chris Phillips, chief product officer at Pandora, said in a statement.

Pandora Plus is available for computer users. The feature will be available on iOS and Android smartphones in a few months. Users of the Pandora One service will "seamlessly transition to the new Pandora Plus service."

One of Pandora users' most sought features, the ability to play songs on demand, will not be offered with the service. Pandora users who do not subscribe will also have the option of choosing to view a video ad in order to skip and replay more songs.

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"Whether a listener wants to take advantage of our enhanced ad-supported experience, our groundbreaking subscription radio service, or our fully interactive on-demand option coming later this year, we have a solution tailored for you at a price point you can afford," Pandora founder and CEO Tim Westergren said in a statement.

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