McDonald's all-day breakfast spurs strong earnings report

By Ed Adamczyk  |  Jan. 25, 2016 at 12:00 PM
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OAK BROOK, Ill., Jan. 25 (UPI) -- Fast food giant McDonald's reported strong gains Monday in the fourth quarter of 2015 after the roll-out of its All Day Breakfast policy.

Same-store sales increased by 5.7 percent in the fourth quarter, and five percent globally. Profit was up 10 percent over the fourth quarter of 2014 to $1.2 billion.

"We ended the year with momentum, including positive comparable sales across all segments for both the quarter and the year -- a testament to the swift changes we made and the early impact of our turnaround efforts," said McDonald's CEO Steve Easterbrook in a statement Monday.

Easterbrook said the introduction of all-day breakfast in October was the main reason for the increase in sales at McDonald's restaurants. Other reasons, he said, included the relatively mild weather in the United States at the end of the year, favorable reviews of simpler and more environmentally friendly packaging, and more menu options.

During the fourth quarter of 2015, McDonald's also introduced the "McPick menu," which offers the choice of two items from a list of four for the discounted price of two dollars.

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