Burger King gets burned in Wendy's Twitter beef

By Ben Hooper  |  Jan. 25, 2016 at 2:03 PM
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WASHINGTON, Jan. 25 (UPI) -- Burger King's attempt to one-up Wendy's in a war of value on Twitter ended with the latter restaurant getting burned -- flame broiled, even.

The feud began with a tweet from Wendy's promoting its "4 for $4" meal with a photo of the food included in the deal.

"The 4 for $4 Meal: a trayful of mouth-filling glory," the tweet read.

Burger King responded with a photo of its "5 for $4" meal and a vague swipe at its competitor.

"5 for $4, because 5 is better than 4," Burger King tweeted.

The Twitter beef came to a close when a Twitter user prodded Wendy's to reveal: "What are you firing back?"

Wendy's response was as savage as it was terse: "Edible food."

Flame. Broiled.

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