SEATTLE, Oct. 31 (UPI) -- Starbucks hopes to give its sluggish revenue forecast a caffeinated boost by delivering coffee and treats to your door or desk. Beginning next year the coffee mega-chain will begin offering deliveries to customers in select areas.
"We are playing offense," said company CEO Howard Schultz, referring to a strategy to adapt to changing customer habits, including a move to online shopping and away from stores, though he offered few details. He envisioned in a talk to investors, however, a "standing order" of daily coffee for an army of workers. "That's our version of e-commerce on steroids," he said.