NEW YORK, Sept. 16 (UPI) -- Avid online Photoshop users decided to protest against National Football League Commissioner Roger Goodell with a series of Cover Girl ads that were altered to showcase domestic abuse.
Cover Girl is "the official beauty partner" of the NFL and in a new campaign dubbed "Game Face" models are featured wearing heavy eye makeup that matches the league's teams' colors. In the altered version of the ads the models appear with black eyes and broken lips in addition to the colorful eye shadow.
Users who shared the altered images on social media accompanied the photos with captions protesting Goodell and the NFL. Most pictures were accompanied by the hashtag: "Goodell Must Go."
"@nflcommish are you ready for some protest!?! #GoodellMustGo #BoycottNFL," wrote user @23glick.
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"So, @COVERGIRL is the #NFL's "Official Beauty Sponsor." Tell them #GoodellMustGo," tweeted user @addiestan.
Goodell has been under fire over the last week after a video surfaced of former Baltimore Ravens running back Ray Rice attacking his wife in an elevator. Rice was arrested in March for the incident and suspended for two games as a result of his conduct. Though Goodell eventually increased Rice's suspension to an indefinite ban, criticism regarding the NFL's leniency toward domestic abuse lingers.
The Rice video has shed light on multiple cases of domestic abuse from NFL players, including Minnesota Vikings running back Adrian Peterson's ways of disciplining his 11-year-old son. With female U.S. Senators calling for a "zero tolerance policy" on violent assaults, Goodell is expected to take a stronger stance against these incidents.
The NFL announced Monday that it hired three domestic violence advisors in response to the growing uproar stemming from domestic violence issues among players.
