LONDON, June 23 (UPI) -- Google released its head-mounted computer, Google Glass, in U.K. for £1,000 or $1,700, marking the first time the device is being sold outside the U.S.
The Glass kit, which is still a prototype, is being aimed at developers rather than consumers; buyers must be over 18. Glass was previously available through the company's beta test program called Glass Explorer to all consumers in the U.S. The launch will also see the release of new apps from The Guardian, Goal.com and Zombies, Run!
The Department of Telecom held talks with Google's team ahead of the launch as they were worried the device could distract drivers. A government representative said that Google was exploring ways of letting drivers use Glass while driving by possibly limiting the amount of information accessed on the device mid-journey.
"Drivers must give their full attention to the road, which is why it has been illegal since the 1980s to view a screen whilst driving, unless that screen is displaying driving information," said the spokesman.
"Google is anxious its products do not pose a road safety risk and is currently considering options to allow the technology to be used in accordance with the law," he added.
Ivy Ross, head of the Glass division, said that Glass had gone through five hardware revisions and 12 software updates before its U.K. launch.
"We believe it's really to keep you engaged and present in the moment while having access to those things that are digitally available to you," Ross said.
Google Glass is available to all consumers in the United States for $1,500.