MENLO PARK, Calif., June 12 (UPI) -- Facebook announced Thursday they will use browsing and mobile app data to provide better ad targeting, and also allow users to alter their ad profiles.
The first change will give advertisers a better idea of users' web habits and help them place better ads on the user's profile. Facebook has been tracking such data, but only for security reasons, and this will be the first time it will use such data for advertising purposes. Ad placements were earlier based on likes and activity within the social network.