AT&T enters price war, slashes price for data plan

The rivalry continues between AT&T and T-Mobile as the two carriers adjust prices once again, but this time it's AT&T on the offensive.
By Ananth Baliga  |  March 10, 2014 at 6:03 PM
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DALLAS, March 10 (UPI) -- AT&T over the weekend announced that it will offer its 2GB Mobile Share Value data plan at $65, $15 lower than it previously did.

The announcement comes amid an intense price war being waged by the top three wireless providers: Verizon, T-Mobile and AT&T. The newly priced plan will include one phone line on 4G LTE, 2GB of data, plus unlimited talk and text in the U.S. The deal also includes free international texting to certain countries.

AT&T made the announcement days after close rival T-Mobile maintained the price for unlimited 4G LTE access at $70, but limited it to 5GB instead of the unlimited access it was providing earlier. T-Mobile is bumping up its $50 per month plan from 500MB to 1GB, and the $60 per month plan from 2.5GB to 3GB. T-Mobile is also planning on announcing unlimited texting from the U.S. to over 120 countries.

The fight between AT&T and T-Mobile has been intensifying, with both service providers fighting for the second spot behind market leader Verizon.

T-Mobile added 4.4 million customers in 2013, the strongest growth it has seen in eight years, and even promised to pay the cancellation fee for those wishing to switch over from other carriers. Verizon, though not as deeply involved in the price war, also increased the amount of data its subscribers could access.

[CNN Money] [LATimes]

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